Travel About
A sustainable travel planning app that empowers environmentally conscious travelers to plan eco-friendly trips with ease.
Overview
Travel About is a comprehensive digital platform designed to empower environmentally conscious travelers to plan and execute sustainable trips. It offers a user-friendly interface integrating eco-friendly transportation, accommodations, and activities.
My Role
Sole UX Designer responsible for research, ideation, design, prototyping, and testing.
Context
Academic UX project · 2-3 weeks · 2024
Key Research Findings
👥 User Perspectives
User-friendly features, accessibility to eco-friendly options, and meaningful interactions with local communities.
🚧 Barriers
Lack of accessible info, concerns about cost/convenience, and need for clearer guidelines.
✨ Desired Features
Tools for carbon emissions calculation, recommendations for eco-friendly accommodations and activities.
💡 Motivational Factors
Rewards, community support, and shared experiences for long-term behavior change.
Solution: Sustainable Trip Planner
Based on analysis, the Sustainable Trip Planner was selected as the top solution:
Interactive Map
Color-coded travel routes by sustainability with duration, cost, and eco-friendly details.
Personalized Recommendations
Tailored itineraries based on preferences, budget, and environmental concerns.
Carbon Calculator
Calculate carbon footprint for transportation, accommodation, and activities.
Community
Platform for sharing experiences and educational resources.
App Design
Reflection
This project taught me the value of thorough user research and iterative prototyping. By focusing on users' values and motivations, I was able to design a solution that addresses both practical needs and emotional drivers.